Fig. 3From: Analytics for characterising and measuring the naturalness of online personaeApplying the conceptualisation An example of how we might capture and model data about an individual. These personae portray the individual as an academic (Robert Smith, 26, Oxford) and as someone engaged in online commerce (jungledroid, 36, Oxford). The personae are manifested through several online profiles on sites such as Facebook, LinkedIn, eBay, and a Civil registryBack to article page